Taylor with Financial Potion recently discussed the best practices for real estate videos. For more information, check out her website www.financialpotion.com or contact her directly at 480-999-5511 or taylor@financialpotion.com. They offer full service: production, scripting, editing, social media production, classes, and one to one training
- Videos:
- Intro video should be 3 minutes max
- Intro video should always include a strong call to action
- intro video needs to have more of the wow factor, have this one edited and polished
- Testimonial videos should be around 30-45 seconds
- Testimonial videos should always include, “I recommend this person because…”
- testimonials not edited, straight forward, feels real
- get a testimonial at client appreciation parties, signings
- Listing videos should be 2-3 minutes
- Listing videos can combine photos and video
- Listing videos should tell a story, include subtitles, tell a story
- listing videos, high end fully edited, lower priced properties require less editing
- 80% of users on Facebook and LinkedIn watch videos on silent before deciding to watch the video
- Open house videos are perfect for Facebook live
- Live videos should be at least 5 minutes
- Quick tips should be less than 1 minute
- Quick tips should always include a call to action
- tips both, some editing can be basic
- Equipment
- Video equipment suggestions: https://financialpotion.com/video-equipment-recommended/
- Videos should shot with a camera/phone that has at least 1080HD quality
- Editing, all video programs have a trim program, remove beginning and end, hold a smile for 3 second on either side and you can clip either end.
- Add text graphics, insert photos, use timelines, add transitions using Microsoft movie maker on PCs or Mac users can use iMovie. both simple options. simple and easy to use.
- Adobe creative cloud is tougher to use and is $55 monthly with an annual commitment. crazy graphics & after effects, good if you want to spend a lot of time editing
- Where should you be posting videos?
- optimized title, description, tags, thumbnail, YouTube end screens, YouTube cards, make sure transcription is correct
- use embed code to embed it on site, blog, newsletters, direct link for email
- never post a YouTube link on Facebook. make sure you upload each separately
- Instagram videos have to be 60 seconds or less, it is cut off if it is longer, 18-35 demographic
- Pinterest demographic is 35+ women
- Facebook 35-65 demographic
- go where your target audience is
- everyone needs to post to YouTube
- Instagram TV 15 seconds-10 minutes, on desktop you can upload up to 1 hour.
- Instagram suggestions vertical video, all other videos should be horizontal
- download Facebook live and then put them on YouTube
- Length:
- use analytics to see how long videos should be. look for drop off and see where you get drop off. you can create a poll in FB and ask a question at the time of your drop off. do things to retain viewership, polls is one of the most powerful options
- How often?
- regularly, if you have a production day it is ideal, but as often as you can
- LinkedIn is great for B2B
- Biggest Mistakes
- not posting
- not being consistent
- schedule production day, edit, then post
- do not worry about being perfect, people know it is live
- too much headroom
- full service: production, scripting, editing, social media production, classes, and one to one training
Sarah Perkins is an award winning account executive and has been in title sales since 2004. As the Director of Industry Research & Senior Account Executive, Sarah’s role is to bring real estate transactions to Navi Title. Sarah supports her clients by helping them navigate the ever-changing real estate space through thorough research and understanding of current trends impacting today’s home buyers and sellers.